The Publication
WHERE NERD CULTURE GETS CINEMATIC
FILM | TV | GAMING | EVENTS
BE Unconventional HQ is an editorial publication for people who love the craft behind the stories. Our principle is simple: if we're talking cinema, then our content should look like cinema.
From breaking down the cinematography of a new film or show to exploring game design, covering live events, and diving into the filmmaking process, our goal is to slow down, appreciate the details, and have genuine conversations.
No clickbait, no artificial outrage, just unfiltered honesty and expertise-driven industry analysis.
If you're passionate about Movies, TV, Gaming, and Events you're in the right place.
BE YOURSELF.
BE PASSIONATE.
BE UNCONVENTIONAL.
MASTHEADINSIDE THEHQ
Andrew Baxter
Founder & Editor
He spent more than a decade in games and technology, including time at Sony Interactive Entertainment as a software engineer and in quality assurance. That background informs the coverage: not access, but a working knowledge of how these products are built, tested, and shipped, and what that means for the people who play and watch them. He founded BE Unconventional HQ in 2026 and edits its film, television, and gaming coverage.
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